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Branding

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World Tennis League (WTL)

Branding / Content Design

Branding and content design for the World Tennis League. Broadcast graphics, team visual identities, on-court signage, and social-first content built to scale across an international audience. The brief was to make a young league feel like it had been around for decades, loud enough to compete with established sports IP for screen time while staying coherent across television, stadium, and feed.

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SouthBay by Rana Daggubati

Branding / Content Design

Branding and content design for SouthBay, one of actor Rana Daggubati's ventures. Built the visual identity, social-first content language, and brand collateral that helps a celebrity-fronted project feel distinct from its founder, borrowing his audience without leaning on his face for every asset.

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GRT Jewellers

Branding / Content Design

Branding and content design for GRT Jewellers, one of South India's largest jewellery houses. The work balanced the brand's deep traditional equity with modern digital touchpoints, festival campaign visuals, product launch collateral, and social content designed to translate heritage into something younger buyers stop and look at, without alienating the legacy customer base.

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Social Swag

Branding / Content Design

Branding and content design for Social Swag, a creator-and-lifestyle-first brand. Built a visual language for a platform that lives natively on social, where the entire identity has to work in 9:16, grab attention in under two seconds, and stay recognizable as it cycles through dozens of content variants a week.

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DCRAF by Rana Daggubati

Branding / Content Design

Branding and content design for DCRAF, another Rana Daggubati venture. Defined the brand's visual system and content direction. Creative marketing, typography, color, photography treatment, and the templated content engine that lets the brand publish at volume without losing its identity from one post to the next.

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Brand Protection Act (BPA)

Branding / Content Design

Branding and content design for Brand Protection Act, a brand-IP and reputation-protection initiative. The design challenge was specific to the category: signal trust, authority, and seriousness without falling into the generic legal-tech blue-and-white aesthetic that the rest of the space defaults to. Built an identity that reads sharp instead of stale.

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Ishan Jewellery

Branding / Content Design

Branding and content design for Ishan Jewellery, an emerging jewellery brand. Defined the full identity from the ground up, logomark, typographic system, photography direction, and launch collateral, giving a new entrant the visual weight to stand next to legacy houses on the same shelf without trying to look older than it is.

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Zentro Shopping

Branding / Content Design

Branding and content design for Zentro Shopping, a retail and e-commerce brand. Built the brand identity, in-app visual language, marketing collateral, and day-to-day social content engine, a system that has to look polished at hero-banner scale and just as clean at thumbnail size on a phone.

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Bolt

Branding / Content Design

Branding and content design for Bolt. Worked across the brand identity, content templates, and visual system, building a crisp, motion-forward language that fit a brand whose entire promise is about speed, visuals that feel like they're already in motion before they hit the screen.

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SIDMA Corporation

Branding / Content Design

Branding and content design for SIDMA Corp.

Defined a clean corporate identity, logo system, document templates, presentation design, and content collateral, giving a B2B-facing brand the polish to walk into enterprise rooms and be taken seriously from the first slide onward.

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Kuroryu

Branding / Content Design

Japanese for "black dragon." Built a high-contrast, type-led identity rooted in Japanese visual culture, balancing minimalism with the boldness the name itself implies. The system carries across packaging, social, and merchandise without losing its edge in any single application.

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Big Sidley

Branding / Content Design

Branding and content design for Big Sidley, a personal brand under SidleyFX used as a creative outlet for music and live performance. Identity is intentionally louder and more expressive than the parent brand, designed to hold its own on stage posters, social, merchandise, and event collateral.

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